How to Use TikTok’s Creative Center to Find Trends & Boost Your Business

Written By Marc Donegan

How to Use TikTok’s Creative Centre to Find Trends & Boost Your Business

TikTok is one of the most powerful platforms for driving engagement and sales, but staying ahead of trends can be a challenge for small businesses. That’s where TikTok’s Creative Center comes in. This free tool helps businesses discover trending sounds, hashtags, and video concepts to create content that resonates with their audience.

If you're a business owner looking to grow on TikTok, here’s how you can use the Creative Centre to your advantage:

1. Find Trending Sounds & Music

Sound plays a massive role in TikTok’s algorithm. The Creative Center provides a list of trending sounds, allowing you to see what’s popular and filter by region or industry. Incorporating trending audio in your videos increases the chances of getting discovered by a wider audience.

How to Use It:

  • Head to the Trends section in the Creative Center.

  • Explore the “Trending Songs” list to see what’s currently performing well.

  • Filter by country or industry to find the most relevant sounds.

  • Use these sounds in your videos to boost engagement.

2. Discover Viral Video Trends

Ever wondered why some videos blow up on TikTok? The Creative Centre helps you identify popular video formats and challenges that are trending in your niche. This gives you content inspiration and helps you create videos that align with what users are already engaging with.

How to Use It:

  • Check the Trending Videos section to see what’s gaining traction.

  • Analyse the format of these videos—are they using text overlays, storytelling, or specific transitions?

  • Adapt these trends to fit your brand’s messaging.

3. Use Hashtag Insights for Better Reach

Hashtags are key to getting your content in front of the right audience. The Creative Center provides real-time insights into trending hashtags, showing how many views they have and whether they are rising or declining in popularity.

How to Use It:

  • Navigate to the Hashtags section to find trending tags.

  • Filter hashtags based on industry to see what’s relevant to your niche.

  • Incorporate these hashtags strategically in your posts to increase visibility.

4. Get Inspired by High-Performing Ads

If you’re running TikTok ads or considering them in the future, the Creative Center also showcases top-performing ad creatives. You can analyse what’s working in different industries and apply these learnings to your own campaigns.

How to Use It:

  • Browse the Top Ads section to see what’s performing well.

  • Identify common elements in successful ads—strong hooks, storytelling, or fast-paced edits.

  • Apply these techniques to improve your organic and paid content.

5. Leverage AI Tools for Content Creation

TikTok’s Creative Center includes AI-powered tools like the Script Generator, which can help you craft engaging video scripts based on your business type. This is a game-changer for businesses struggling with content ideas.

How to Use It:

  • Enter your industry or product details in the Script Generator.

  • Generate video ideas and tailor them to your brand.

  • Use these scripts as a foundation for your content strategy.

Final Thoughts

The TikTok Creative Center is an invaluable resource for businesses looking to grow on the platform. By leveraging trending sounds, video formats, hashtags, and ad insights, you can create content that connects with your audience and drives results.

If you’re a small business owner looking for expert guidance on optimising your TikTok strategy, get in touch—I help businesses like yours maximise their online presence and increase sales through smart digital marketing strategies.

Marc Donegan